Introduction

I have been commissioned by E6 global media to produce an advertising campaign for a major company. I will create a range of print media adverts, radio commercials and a television commercial with individual edits from each group member that will be put to the advertising manager to decide on the final chosen one.  

Ideas generation

Proposal

Outline of production

I am going to make a print advert, a TV advert and a radio advert each advert will be for Haribo Tangfastics .In the print advert I am going to photos my self, in the TV advert I am going to be working in a group to make the advert look professional in the radio advert i will record what i am saying and will make that sound professional.

purpose of production

The purpose of my production is to sell Haribos i will make adverts to increase the sales of Haribos sold.

Target audience

My target audience is any age as everyone likes Haribos They are everyday sweets that anybody can eat at any time. young children usually eat Haribos more because children like sweets more and they are good for around the house.

Other details

Cast 

The cast is (Me:Ryan,Callum,Dan,Sean) we will work as a group to create the 3 adverts we agree on.

Aim

My aim is to get more people to buy Haribos.

Location 

i will film my TV advert outside the other 2 adverts will be recorded and photographed inside.  

pre-production

Synopsis

The ad opens with parallel scenes, on one scene Callum is walking to college and in another scene Sean is getting of the college bus. At the college gate they both barge into each other and stare, then at the college shop they both barge into each other again, the last scene is in the shop when both actors are not looking at the Haribos both touch each other’s hands and stare into each other’s eyes. Then the tagline ‘Haribos, bringing people together’ comes on at the end of the ad.

print advert

Radio advert

TV advert