Introduction

I have been commissioned by E6 global media to produce an advertising campaign for a major company. I will create a range of print media adverts, radio commercials and a television commercial with individual edits from each group member that will be put to the advertising manager to decide on the final chosen one.  

Ideas generation

Proposal

Outline of production

I am going to make a print advert, a TV advert and a radio advert each advert will be for Haribo Tangfastics .In the print advert I am going to photos my self, in the TV advert I am going to be working in a group to make the advert look professional in the radio advert i will record what i am saying and will make that sound professional.

purpose of production

The purpose of my production is to sell Haribos i will make adverts to increase the sales of Haribos sold.

Target audience

My target audience is any age as everyone likes Haribos They are everyday sweets that anybody can eat at any time. young children usually eat Haribos more because children like sweets more and they are good for around the house.

Other details

Cast 

The cast is (Me:Ryan,Callum,Dan,Sean) we will work as a group to create the 3 adverts we agree on.

Aim

My aim is to get more people to buy Haribos.

Location 

i will film my TV advert outside the other 2 adverts will be recorded and photographed inside.  

pre-production

Synopsis

The ad opens with parallel scenes, on one scene Callum is walking to college and in another scene Sean is getting of the college bus. At the college gate they both barge into each other and stare, then at the college shop they both barge into each other again, the last scene is in the shop when both actors are not looking at the Haribos both touch each other’s hands and stare into each other’s eyes. Then the tagline ‘Haribos, bringing people together’ comes on at the end of the ad.

print advert

Radio advert

TV advert

Review

what i did, how i came up with the idea, what programme i used to create the product

what advertising technique did i use

what i thought was good/bad about the advert 

what would i do different next time

do i think it would persuade the target audience 

Print Advert

For my print advert i looked at other print adverts that are currently in the market and took ideas from them, I came up with my idea of being colourful and of being Austin Powers themed because children and young adults like Austin Powers and because Austin Powers is colourful. I created my advert on PowerPoint because I did not know how to use photoshop. For.For my print advert i used the technique celebrity endorsement because Michael myers is dressed as Austin Powers.

For my print advert i thought the presentation was good but could be a bit more professional.I think next time I could try and use photoshop, this would make it look more professional.I think my advert would persuade people to buy Haribos because children like the Austin Powers films.

Radio Advert

For my radio Advert there are not any radio adverts for haribo so i had to listen to the Tv adverts as if it was a radio advert, For my radio Advert i thought of using quotes and sayings from the Austin Powers movies  . To create my advert i used the programme Reaper, i didnt know how to use reaper so i wasnt the best at it at first but when i kept on using it i known how to use it like a professional.
in my advert i used the technique celebrity endorsement because the celebrity Michael Myers is saying a quote as Dr Evil. for my radio advert i thought it was good that i used quotes from the movies and merged the word haribo tangfastic into the quote i also thought it was good that i used the Austin powers theme tune, however i think if i was to spend more time on reaper id be able to make my advert better. I think that people would buy Haribos if my advert was to come up on the radio because of the catchy music and if it was to be played over and over again more people would buy them.